Jeffery Bray is the Co-Founder and Chief Executive Officer of Vibrix Pharmacy, where he drives the organization’s long-term strategy, cultural foundation, and operational excellence. With more than 25 years of leadership experience spanning healthcare, nonprofit, and technology-driven service models, Jeff is recognized for his ability to translate complex challenges into scalable, people-first solutions that improve lives.

At Vibrix Pharmacy, Jeff is leading a transformation in how pharmacy care is delivered—blending high-tech systems with human-centered service to improve medication access, enhance coordination with providers, and empower patients through education and transparency. His leadership is rooted in one fundamental principle: compliance and quality are non-negotiable. These two pillars are embedded across every department and decision, ensuring Vibrix earns and retains the trust of those it serves.

Jeff’s diverse career includes executive oversight of specialty, compounding, and mail-order pharmacy operations, as well as experience in governance, healthcare compliance, and public policy. He has advised national healthcare boards and served in high-impact nonprofit roles, consistently championing access, ethics, and innovation across sectors. His ability to scale culture alongside operations has made him a trusted leader in both startup and growth-stage environments.

As CEO, Jeff cultivates a values-driven workplace where every team member contributes to the mission of simplifying care, respecting the patient journey, and delivering service that exceeds expectations. He collaborates closely with pharmacy leadership, Medicare brokers, provider networks, and patient advocacy groups to ensure Vibrix remains adaptive, accountable, and future-ready.

Jeff holds an MBA from the University of Utah and a Master of Education, along with certifications in healthcare compliance, board governance, and human resources leadership. He is also an award-winning coin collector with a deep appreciation for history, detail, and preservation—qualities that mirror his leadership style and commitment to long-term value. Jeff is deeply grateful for the unwavering support and encouragement of his beautiful and talented wife and their two daughters. Their belief in him—and in the purpose behind Vibrix Pharmacy—has been a constant source of motivation and strength. As much as this journey has required vision, discipline, and leadership, it has equally relied on the love, sacrifice, and enduring support of the family by his side.

Beyond his professional work, Jeff enjoys time with family, reading, spending time with his Labrador Retrievers, and pursuing lifelong learning. He brings that same spirit of discovery, discipline, and authenticity into every aspect of building Vibrix Pharmacy as a trusted, national leader in healthcare delivery.

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